BEHIND THE FASHION
An IMD Capstone Experience - Available 04.04.2025
Learn about the fashion industry through an interactive web-based journey as you create and pitch your brand to the panel of Vanguards. Please the vanguards by balancing the ethics, sustainability, and affordability of your brand. Try it out from 4pm to 8pm in AP Room 236.
Screenshot Gallery
An Interactive Learning Experience
Behind The Fashion is an interactive web-based experience where you will be tasked with creating and pitching a fashion brand to the Vanguards, a panel of three investors who seek to shape the future of fashion.As a founder, you’ll make key decisions on sourcing materials, selecting manufacturers, and shaping your brand’s identity, all while balancing ethics, sustainability, and profitability.Each Vanguard has strict criteria for evaluating your brand, requiring careful consideration of their expectations when making decisions.Through this journey, you'll uncover the real-world consequences of fashion industry choices, gaining insight into the environmental, ethical, and social challenges in this critical industry.
Meet The Team
Meet Savvy Fox Studios, a team of 4th year IMD students made up of creative designers and developers who are passionate about crafting meaningful interactive experiences. Through Behind The Fashion, we strive to blend education with innovative engagement in order to inspire and inform.
Alvis Lin
UI/UX Designer
Summer Delaimi
UI/UX Design | Marketing
Jeremy Zhang
3D Modelling
Avery Richard
Project Manager | Motion Graphic Designer | Marketing
Veronica Yung
Website Developer
Abdallah Chahine
Website Developer
Contact Us
Whether you have questions, feedback, or ideas to share regarding Behind The Fashion, feel free to reach out and join in on the conversation. We would love to hear your thoughts on our experience!Try out the experience on your own or visit the Savvy Fox Studios station on April 4th, 2025 at Carleton University for the IMD Capstone Fair. The fair will run from 4pm to 8pm in AP Room 236.
Email us:Avery Richard - [email protected]
Alvis Lin - [email protected]
Summer Delaimi - [email protected]
Veronica Yung - [email protected]
